Here is the team that makes magic happen at Relentless Awareness.
Joe Bonilla is the managing partner for Relentless Awareness and co-founded the company in January 2012 with Rich Fazio. Joe leads the company's media and creative units in addition to providing strategic communication insight and counsel to each of the company's clients.
A co-founder of the Knickerbocker Film Festival and Knickerbocker Ledger, Joe has been instrumental in tying together in great content with effective media analysis and outreach. As chief executive of a regional media organization, Joe was able to forge connections to local leaders in order to advance the mission of the organization.
Joe previously served as Director of Outreach for the Hudson River Coffee House in Albany, N.Y., building brand value in one of the Capital Region's fastest growing coffee houses through media outreach through print, online, and broadcast media.
As an undergraduate at the University at Albany, SUNY (B.A., Public Administration and Policy), Joe was able to bring President Bill Clinton, legendary journalist Barbara Walters, and numerous big-name recording artists to campus as Director of Programming. Also at UAlbany, Joe started the turnaround the university's student-owned and operated television station into one of the Northeast's strongest campus-run stations.
In the community, Joe currently serves on the advisory board for the New Leaders Council - Capital Region Chapter and was honored with the 2012 Hispanic Coalition of New York '40 Under 40' Rising Latino Stars Award, 2011 ATV Lifetime Achievement Award, 2011 UAlbany Purple and Gold Award, and 2011 UAlbany Fuerza Latina Leader of the Year Award.
Joe also serves as a board member for the City of Albany's Public, Educational, and Government Access Oversight Board (PEGAOB), appointed by the City of Albany's Common Council in July 2011 and was elected vice chair in December 2012.
Rich Fazio is a general partner for Relentless Awareness. Rich co-founded the company in January 2012 with Joe Bonilla.
A dedicated management professional, Rich has been instrumental in cultivating the Knickerbocker Film Festival (in which he co-founded) and developing a sales and marketing effort for the Knickerbocker Ledger prior to founding Relentless.
Previously, Rich managed business development and internal operations for Relentless in addition to handling small business and entertainment accounts.
A graduate of the University at Albany (B.A., Sociology, 2006), Rich was the 2011 recipient of the 2011 Challenging Tomorrow Award.
Director of Media and Client Services
Sara Ventura is director of media and client services at Relentless Awareness. Previously, Sara was an assistant media director for the consumer practice at Relentless Awareness. She joined the team in May of 2012.
A graduate of the University at Albany, SUNY, pursuing a B.A. in journalism and two minor certificates in Japanese studies and English.
She created the Society of Professional Journalists UAlbany chapter, held the position of public relations chair for the Japanese Student Association, served as a Purple and Gold Ambassador for the UAlbany Alumni Association, holds membership in the international English honor society Sigma Tau Delta, and is an alumna of the Emerging Student Leaders program.
Sara previously interned with the Poughkeepsie Journal and was a contributing editor to the Knickerbocker Ledger.
When she's not hard at work for Relentless, Sara enjoys writing fiction and would like to start a soap business.
Director of Accounts
Juliet Shen is director of accounts at Relentless Awareness. Juliet previously was an assistant media director for the consumer and public affairs practices at Relentless Awareness. Juliet joined Relentless Awareness as a policy associate in June 2012.
Juliet has interned at the New York State Assembly under Assemblywoman Shelley Mayer and also sits on the board for the East Coast Asian American Student Union and the New York State Young Democrats Caucus of Color, dedicating her time towards advocating for issues in the Asian American community.
Juliet is completing course work at the University at Albany, SUNY, double-majoring in Sociology and Political Science. Since moving to New York from Arizona, she has dived head-first into the political advocacy world.
Director of Creative Services
Veronica Zamora is director of creative services for Relentless Awareness. She was a creative associate at Relentless Awareness and joined the firm in February of 2012.
Veronica is completing undergraduate studies at the University at Albany, SUNY.
Director of Internal Operations
Trey Price is the director of internal operations for Relentless Awareness. Previously, Trey worked as a Policy Associate for Relentless and joined the firm in February of 2012.
As director of internal operations, Trey is responsible for the financial affairs of the firm.
A graduate of the University at Albany, SUNY (B.A., Public Administration and Policy), Trey is completing his Master's in Public Administration, also from the University at Albany.
Image Management Associate
Chidiebere Ezemma is an Image Management Associate for the Political/Public Affairs, Business/Enterprise, and Entertainment practices at Relentless Awareness. He joined the team in January of 2013. He is a senior at the University at Albany, SUNY, pursing a B.A. in Communications & Rhetoric and a minor in Business.
He is the Vice President of the Albany State University Black Alliance (A.S.U.B.A), where he oversees all major events and programs.
He desires to build a career in entertainment public relations, handling marketing, programming and publicist duties.
Image Management Associate
Khalid Nixon is an Image Management Associate and joined Relentless Awareness in January of 2013. He is a senior at the University at Albany, SUNY, aiming to obtain a B.A. in Philosophy and minor in Japanese studies.
He is currently the Vice President of the Japanese Student Association at UAlbany. Khalid spends his time gaming, practicing Kung Fu, drawing, and reading Philosophy texts. In the future he hopes to start a Philosophy television channel.