Combating Perception Over Reality: Washington Avenue Armory

Originally a New York National Guard armory, the Washington Avenue Armory has been one of Albany’s celebrated sports and entertainment venues for more than seven decades. The Armory has hosted major events in Capital Region sporting history and some of the biggest acts in music.

Due to the Armory’s location in Albany’s Center Square neighborhood and hosting electronic dance music (EDM) shows, an incident in October 2012 turned the Armory’s image upside down.

As the arena and government officials fought in court, Relentless worked with the Armory to help restore the arena’s image by coordinating media interviews with Armory officials to show that increased security procedures have been put in place and that the Armory has cooperated fully with city officials to reopen.

Media were invited to the arena to tour the facility and to speak with the building’s operations manager to further elaborate new systems in place.