If there was ever a national beverage that quenched the thirst of the revolutionary spirit of a late 18th-century United States, it was likely cider. More than two hundred years later, cider’s popularity has rebounded as craft beers and spirits have become popular.
New York State, already a leader in apple production, passed a new law in 2013 creating farm cidery licenses which would allow for small, craft farm cideries to open. Alejandro del Peral, an apprentice at a Vermont cidery, saw this as an opportunity for his family to capture this emerging market and soon after, Nine Pin Cider Works was born.
Nine Pin uses apples sources from orchards in Albany, Saratoga, and Columbia counties to create their cider. Relentless was hired for public relations, graphic design, event consulting, and public affairs. Our agency was able to secure more than 50 media mentions for Nine Pin stemming from their announcement with Governor Andrew Cuomo which named them the first licensed farm cidery in the state, to the opening of their cider production facility and tasting room in Downtown Albany.
In part due to our continuing efforts, Nine Pin Cider is now being served in more than 550 locations across New York State.