Joe Bonilla

Managing Partner / Senior Media Director


Joe Bonilla is the managing partner, senior media director, and co-founder of Relentless, directly responsible for day-to-day agency operations in Albany, in addition to lead on the agency’s Content Creation and Policy & Regulatory Affairs teams. Co-founding Relentless in 2012 with Rich Fazio, the agency operates both in Albany and Greenville, SC.

Recognized as one of New York’s leading dynamic communications professionals, brands, companies, organizations, and public figures rely on Bonilla’s counsel and insight in moving their message forward with impressive results. From bringing ridesharing to Upstate New York, promoting New York’s burgeoning craft beverage industry, working with rising leaders at the local, state, and federal level, and bringing startup thrifts to Fortune 500 companies into the public conversation, Bonilla works tirelessly to enhance and uphold each Relentless client. 

Active within the community, Bonilla also serves as president of the board of directors for Capital CarShare, Inc., managing director of the Knickerbocker Film Festival, and is a board member for the University at Albany Alumni Association and Troy Preparatory Charter School. Bonilla previously served as chairman of the City of Albany’s Public, Educational, and Government Access Oversight Board and board member for Classic Theater Guild, Inc. Bonilla can also be heard regularly on WAMC’s The Roundtable.

Bonilla, a graduate of the Nelson A. Rockefeller College of Public Affairs & Policy at the University at Albany (B.A., Public Policy), has recognized by the Hispanic Coalition of New York (40 Under 40 Latino Rising Stars 2012), the Albany Business Review (40 Under Forty 2014), University at Albany (Thirty Under 30 2014), and City & State Magazine (Albany Rising Stars 2017). 

Awards and Honors

  • Nelson A. Rockefeller College of Public Affairs & Policy Young Alumnus in Political Science (2017)
  • City and State Albany Rising Stars 40 Under 40 (2017)
  • Albany Business Review 40 Under Forty (2014)
  • University at Albany Thirty Under 30 (2014)
  • Hispanic Coalition of New York Rising Latino Stars (2012)