Joe Bonilla

Managing Partner / Senior Media Director


Joe Bonilla is the managing partner, senior media director, and co-founder of Relentless, directly responsible for day-to-day agency operations in Albany, in addition to lead on the agency’s Content Creation and Policy & Regulatory Affairs teams and executive producer for agency-executed events.

Recognized as one of New York’s leading dynamic communicators, brands, companies, organizations, and public figures rely on Bonilla’s counsel and insight in moving their message forward with impressive results.

Bonilla, a graduate of the Nelson A. Rockefeller College of Public Affairs & Policy at the University at Albany (B.A., Public Policy), has also directly managed high profile events in New York’s Capital Region, including President Clinton’s visit to the University at Albany campus in 2011 and the City of Albany’s 2014 Inaugural Ceremonies.

Active within the community, Bonilla also serves as president of the board of directors for Capital CarShare, managing director of the Knickerbocker Film Festival, and is a board member for the University at Albany Alumni Association and Troy Preparatory Charter School. Bonilla previously served as chairman of the City of Albany’s Public, Educational, and Government Access Oversight Board and board member for Classic Theater Guild, Inc.

Awards and Honors

  • Nelson A. Rockefeller College of Public Affairs & Policy Young Alumnus in Political Science (2017)
  • City and State Albany Rising Stars 40 Under 40 (2017)
  • Albany Business Review 40 Under Forty (2014)
  • University at Albany Thirty Under 30 (2014)
  • Hispanic Coalition of New York Rising Latino Stars (2012)