About Us

Relentless Awareness is a full-service media relations and digital outreach agency located in Albany, N.Y. and Greenville, S.C.

Our agency aims on delivering substantial results at affordable prices for our clients. Our clients consist of some of the top decision-makers on the local, state, and federal level; create millions of dollars in economic activity in the Capital Region; and responsible for some of the area’s best known performers and festivals that add to the region’s vibrancy.

Our story began in January 2012, when Joe Bonilla and Rich Fazio, who had together developed the Knickerbocker Film Festival, decided to team up once again to start a company that could enhance brands, organizations, and personalities in the public eye. Since opening its doors, the agency has been at the forefront of Capital Region politics, startup business development, and some of the biggest events to rock the region.

Relentless believes in its approach of being a trusted, innovative, and non-stop partner to our clients and customers.

Our main office is located in Albany, N.Y. at the historic Harmanus Bleecker Library building – just one block away from the New York State Capitol in Albany’s Center Square neighborhood. Our second location, in Greenville, S.C., is only a few hours away from Atlanta, Raleigh, and Charlotte.

We believe in staying ahead of the pack for our clients, figuring new ways for them to achieve the ‘leap frog’ effect – that moment where they become industry-leading or forward-thinking as part of the public conversation.

Joe Bonilla, co-founder