About Us

Relentless, founded in 2012 by Joe Bonilla and Rich Fazio and with offices in Albany, NY and Greenville, SC and an affiliation partnership in Las Vegas, NV, is an integrated public relations, advertising, events, management advisement, and public affairs agency committed to achieving substantial results for our clients.

 

The agency’s clients are involved in manufacturing, technology, retail, hospitality, real estate, antiques, healthcare, transportation, economic development, financial services, and political campaigns. Our team has experience handling national promotional efforts, crisis communications and rapid response, and understanding the landscape – no matter the time zone or the terrain.

Our agency is comprised of four major practices: Content Management, Policy and Regulatory Affairs, Events, and Enterprise Management.

The Content Management practice (co-led by Joe Bonilla and Stephen Struss) consists of public relations, social media management, design, audio and video production, crisis communications and rapid response, website development/design/management, SEO and digital strategy, media buying, advertising, marketing, and media monitoring.

The Policy and Regulatory Affairs practice (led by Joe Bonilla) d/b/a Relentless Strategic Affairs LLC consists of public affairs activities that support our clients’ legislative and regulatory agendas at the municipal, state, and federal level.

The Events practice (led by Tyleigh Versocki) d/b/a Relentless Events LLC consists of event planning and management for our clients. These projects range from receptions, press conferences, festivals, and large-scale conferences.

The Enterprise Management practice (co-led by Rich Fazio and Stacey Abrams) d/b/a Relentless Enterprises LLC consists of management of investments and business advisement for companies the agency has an equity stake in or an advisement agreement with. Enterprise Advisory projects include filmed and theatrical entertainment in Los Angeles, New York City, and Europe.

The mission of Relentless aims squarely on delivering substantial results at affordable prices for our clients. Relentless clients consist of some of the top decision-makers on the local, state, and federal level; create billions of dollars in economic activity; and responsible for the promotion and management of dynamic events and promotions across America.

As a continual commitment to the community, Relentless either directly donates funds or services to a number of non-profit organizations in New York State. Additionally, Relentless attracts interns from area colleges, in which our agency’s internship program has helped connect students to job opportunities within the communications and public affairs fields in Upstate New York and New York City.

We believe in staying ahead of the pack for our clients, figuring new ways for them to achieve the ‘leap frog’ effect – that moment where they become industry-leading or forward-thinking as part of the public conversation.

Joe Bonilla, co-founder

Memberships and Affiliations

New York Capital Region Hispanic Chamber of Commerce