Inc. Magazine: Personal relationships and reciprocity help sales and marketing goals, says Bonilla

Inc. Magazine surveyed more than 500 CEOs and top-level executives across the country to gather the best marketing and sales tactics that have helped grow their businesses. Managing Partner Joe Bonilla was one of those quoted as part of the article. Here are his comments:

“Personal relationships and reciprocity,” says Joe Bonilla, managing partner of Relentless Awareness

“The top tactic we’ve used to drive growth at our agency is personal relationships and reciprocity in ‘you scratch my back and I’ll scratch yours’ — our clients drive our referrals and in turn, we utilize our connections with stakeholders, new customers, and government officials to help grow their businesses. There’s no replacement for picking up the phone, meeting over coffee or a cocktail, and seeing what could be a ‘well’ of new opportunities. Ninety percent of our business has been obtained this way and it’s been tested over and over again.”

Read more via Inc.

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