City & State NY named managing partner and co-founder Joe Bonilla as one of this year’s 40 Under 40 Albany Rising Stars. Here is a snippet from the profile:
When Joe Bonilla was developing a new public relations, public affairs, events and design agency, he and his business partner were brainstorming what to call the firm.
“We were looking in the thesaurus, and we were looking for different names, and everybody has a name with communications or agency or whatever, so we thought, we have to be a little bit different here,” Bonilla recalls. “So we wanted to evoke that we’re going to be nonstop in our approach, but we want to say that we’ll do any sort of outreach, whether it’s on the ground, or through traditional or digital means.”
They latched onto “relentless” and “awareness” – and they’ve been Relentless Awareness ever since.