Launching our next chapter

Five years ago today, Rich Fazio and I submitted the filing paperwork to officially form Relentless Awareness LLC in Albany. And in those past five years, we’ve played a major role in the public conversation in Upstate New York including, but certainly not limited to:

+ Helping elect the first women to hold the offices of Mayor of Albany and Assemblymember of the 109th District, comprising of Albany, Bethlehem, Guilderland, and New Scotland.
+ Launching the first distillery in New York’s Capital Region since the beginning of Prohibition.
+ Supporting the state’s first farm cidery based in Albany.
+ Re-electing a progressive and dynamic district attorney for Albany County.
+ Advocating for ridesharing to be expanded in Upstate New York.
+ Passing a comprehensive bond act that would rebuild Albany’s only major public high school.
+ Opening the first two new movie theaters in Saratoga County in nearly four decades.
+ Coordinating high-level events with nationally-known policymakers.

We’re proud to the work we’ve accomplished over these past five years, these 60 months in business. We could not do it without the team we’ve assembled over the years – from staff, to interns, to consultants, and those who provided us guidance (and a kick in the pants when needed). Today would not be possible without each and every one of you.

So with that, we’re excited to relaunch our agency website (fully mobile, tablet, and desktop responsive) in a public beta form. As our agency has grown, so have the services we provide. In the coming days, we will be placing new content – from case studies, market research, client news, legislative analysis – on a regular basis.

Last but not least – because you can’t just have a five year anniversary without celebrating: we will be hosting an anniversary celebration later in January. If you are a client (both past and present), a current or former staffer, or a friend of the agency, you’ll be given an invite to this exclusive (we hope to be fun) party.

Thanks, stay tuned, and as always, Be Relentless.

About the author

Joe Bonilla is the managing partner, co-founder, and senior media director for Relentless Awareness.